Herzberg’s Two-Factor Model Of Motivation

In the 1950. Frederick Herzberg, a social psychologist and consultant.Proposed a work motivational model that is still very popular among business managers. Herzberg surveyed accountants and engineers, asking them to describe when they felt good or bad about their jobs.
He found that one set of job and personal factors produced good feelings and that another created bad feelings.

Work motivation model:

An explanation of motivation that defines hygiene factors and motivator factors and how they affect job satisfaction and dissatisfaction.

Hygienic factor:

External characteristic essential to avoiding job dissatisfaction.

One set of factors Herzberg called hygienic factors (also called maintenance factor). These factors, if present and available, are essential to job satisfaction, although they cannot motivate at employee. Hygienic factors, if absent or inadequate, cause job dissatisfaction. Herzberg believes that by providing these factors, manager can prevent job dissatisfaction but cannot motivate employee to perform any better.

Motivator:

Content-oriented character is ice that contributes to job satisfaction. While hygiene factors deal with external features of the job, motivators are job content oriented or tied to the job itself. The employee appreciates the hygienic and motivator factors at different times. For example, the employee takes a paycheck (hygienic factor) to a bank, cashes it, and receives some satisfaction when the money is received. While actually performing the work, the employee can received enjoy such motivators as responsibility, recognition, and growth opportunities. These and other motivator factors make up the fabric of the job.
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